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Virtual Bowls Day a Success

Ottawa (ON) | June 11, 2020


2020 was on track to be a record-breaking year for the number of Canadian bowls clubs registered to partake in National Bowls Day celebrations. From open houses, to ‘try bowls’ games, fun tournaments, and fundraising events, each club was planning on bringing their own unique contribution to growing the sport across the country on June 6th. Due to COVID-19, these plans had to be put on hold. Even though we could not be out on the greens, Canadian lawn bowls players across the country still wanted to connect to celebrate their favourite activity. 

 

Fun prizes and virtual activities were the new order of the day.  In the week leading up to National Bowls Day, Bowls Canada released a virtual contest each day on social media allowing individuals to be entered in various draws with the winners announced throughout the course of National Bowls Day. These activities included participating in a poll, sharing past Bowls Day photos, completing a quiz, and guessing how many koozies and bracelets were in photos posted on Facebook. A complete list of contest winners is listed below.

 

For a month leading up to the big day, Canadian bowlers had been submitting video submissions for a Pass the Bowl Video that would connect the bowls community from coast to coast and even around the world! Thanks to the editing of national squad member Emma Boyd, the final video was released on June 6th. This was the top post of the Bowls Day campaign, having reached 6400 people on its own during our virtual celebrations.

 

Bowls clubs across Canada also had the opportunity to win a Learn to Bowl Kit ($400 value) by sharing a photo on social media that showed how they were spending National Bowls Day. The winning club was Cosburn Park Lawn Bowling Club which celebrated by having a physically distanced barbecue and badminton game accompanied by festive beverages.

 

“Having been to National Bowls Day events in the past, I knew how much fun and excitement was involved in this day and how much bowls clubs looked forward to participating,” said Communications and Safe Sport Coordinator Casey Donnelly. “I’m glad we took advantage of virtual communication tools and had the opportunity to celebrate with the bowls community despite this pandemic.”

 

The bowls community leapt at the chance to participate in these virtual events and stay connected during these unprecedented times. With a collective reach of 12,000 people and well over half that number engaging in the various activities, the participation on social media was greater than BCB ever imagined.

 

“The BCB team was happy to spread some positivity and get the community involved,” said Donnelly.  “We hope that everyone continues to stay safe throughout the pandemic and that we will all be able to celebrate together on the greens next year!.”

 

Contest Winners
BBQ/Brunch Recipe Submission Draw: Sharon Cowie, Granville Park Lawn Bowling Club
Bowls Days Past Photo Submissions Draw: Maryann Little, Sydney Lawn Bowling Club
Know Your Bowls Quiz Draw: Jason Currie, Windsor Lawn Bowling Club
Kount your Koozies Draw: Bob Selzler, Calgary Lawn Bowling Club
Bowls Day Bracelets Draw: Roger Allen, Commonwealth Lawn Bowling Club

 

For more information, please contact:
Casey Donnelly, Communications and Safe Sport Coordinator, Bowls Canada Boulingrin
cdonnelly@bowlscanada.com

About Bowls Canada
Bowls Canada Boulingrin (BCB) is the governing body responsible for lawn bowls in Canada.  The BCB mission is to advance the sport of bowls in Canada.  For more details on Bowls Canada Boulingrin and the sport of lawn bowls, visit www.bowlscanada.com.