New Marketing Materials for Bowls Clubs
Lawn bowls is often viewed as a past time exclusively for seniors dressed in white. That’s about to change thanks to a campaign and marketing tools for clubs produced by Bowls Canada Boulingrin in collaboration with ShortStop Agency.
Starting in the spring of 2024, lawn bowling clubs across Canada will have access to a marketing toolkit designed to attract new participants to try bowls at their local club. While the campaign is targeted to increase participation from those who are 18 to 29 years old, it is still relevant for all those who fall outside the bracket.
“No shoes. No Socks. No Worries.” Help encourage the public to just try out the game! We want to show how lawn bowling is a fun and competitive game for all!
Sign up for the webinar on January 9th at 11am EST to learn more about the new marketing campaign and how to use the materials here: https://forms.office.com/r/WPrcXDeP7G
For more information, please contact the office at office@bowlscanada.com.
About Bowls Canada Boulingrin
Bowls Canada Boulingrin (BCB) is the governing body responsible for lawn bowls in Canada. The BCB mission is to advance the sport of bowls in Canada. For more details on Bowls Canada Boulingrin and the sport of lawn bowls, visit www.bowlscanada.com.
